Product Photography
Commercial Photography in Singapore
Looking for a product photographer in Singapore? Well, look no further. Wei Guang Photography is
an expert in commercial photography in Singapore. Having experience in a variety of industries, Wei
Guang Photography is best equipped to ensure your product looks as attractive and appealing as
possible. It is important that a product is marketed in a way that makes potential customers feel like
they need to purchase it, and commercial photography plays an essential part in achieving
that effect. Wei Guang photography specializes in thematic photography, ensuring that the
background and props all suit and accentuate the unique selling point of the product. This lends
an air of professionalism to the company as well, thereby validating the product’s reliability
and worth.
Background is Key
Perhaps you have never noticed explicitly, but almost every product photographed in
different industries have very intentionally different backdrops. By drawing attention away
from the background, the photographer has actually succeeded in keeping your attention on
the product itself.
However, this does not negate the importance of the backdrop. Backdrops set the tone of a
product and emphasize what they are trying to sell. For example, a black or dark background sets a
tone of masculinity in some products, or elegance in others. A wooden or scenic background
showcases how the product is from nature, probably an organic or beauty product. A colourful
backdrop portrays playfulness, or boldness, playing into how brands want to portray their products.
Every photograph needs a well thought out backdrop that brings out what a company wants to
sell in the product. Sometimes, a product speaks for itself. Observe the products with simply white
backgrounds. They are simple, yet effective, creating a statement, “this is all you need”.
Every Product Photographer Should Know About
Lighting
Subtle yet powerful, lighting can generate an atmosphere that speaks to our desires. Intentional
side lighting can make a product look sleek and seductive. This appeals to people’s natural desire
to look attractive and portray themselves professionally. It is amazing how such a simple
thing as lighting can touch on people’s base desires. Sometimes, a photographer plays with
lighting to generate shadows. This creates a different image altogether. Made with a visible
object in frame such as leaves, the shadows can be reminiscent of shade and therefore give a natural
cooling effect. Such an effect makes consumers think of relaxation and luxury. Some forms of
shadows simply lend a mysterious air to the product, that can be just as effective in piquing a
customer’s curiosity. Commercial photography in Singapore touches on many
aspects, and lighting is one of the most vital ones.
